The Mini Brochure: Your company’s best friend
A properly planned and perfectly designed Mini Brochure will work wonders for your company when it comes to marketing and networking your products and services – so it is essential that you know what you need to make your Mini Brochure complete.
Here are five issues to consider when planning and designing your Mini Brochure:
1. Know how your Mini Brochure will work
The objective of your Mini Brochure is to sell your products and services. The way you choose to write your brochure will determine how it works. Your brochure should be versatile, providing you with the ability to use it for more than one purpose. When talking to potential customers, you need the type of Mini Brochure that you can leave with them. Your brochure also needs to be functional so that you have the ability to use it to respond to inquiries, engage in direct sales, place in direct mail, and use for sales support.
2. Does your Mini Brochure stand on its own? Most companies use their Mini Brochure in conjunction with other types of advertising such as print ads or television commercials. You must keep in mind when writing your Mini Brochure that the content will be determined by the type of advertising campaign you have chosen for your company.
3. Understand your target audience Know the needs of your audience and design your Mini Brochure accordingly. It is imperative that you know what your potential customers want to purchase, and you need to be able to illustrate to them that you and your company can fulfill their needs.
4. Outline key selling points Your Mini Brochure is a book; it tells the story of what your company has to offer. If your Mini Brochure is designed correctly, your customers will read it from front to back. Every page should highlight a point that tells your customers why they need and should buy your product(s).
5. Make sure your Mini Brochure is accurate and complete Be sure you have gathered all of the information on your company that you want your (potential) customers to know. Show them that you have a thorough knowledge of the products and services you provide, and be sure to direct your customers to your location by providing phone numbers, websites, e-mail addresses, and maps.
And don’t forget, when it comes to your company, it’s about making sales – not a history lesson, so don’t load the pages of your Mini Brochure with information of “passed times.”
The purpose of the Mini Brochure is to separate you and your company from the rest of the competition. Having Mini Brochures on hand will make the difference in whether you get the sales or if you lose out to your competition.
By Julian Wilson
Tags: advertising campaign, making sales, marketing and networking, marketing handouts, Mini Brochure, potential customers, products and services, target audience, The Mini Brochure
