Using your Mini Menu for your Restaurant

The Mini Menu (also known as the Pocket Size Menu) is a handy, practical marketing tool that is easy to distribute, and easy to use.  When used properly, the Mini Menu will not only attract more customers to your restaurant, it will also significantly increase your first-time as well as repeat business.  Listed below are some strategies you can implement to maximize the use of your Mini Menu.

1.       Properly display your Mini Menu.

        Place Mini Menus at the host counter, the bar, in the waiting area, and in your restrooms.  Through this strategic placement, you’ll find that most of your customers will hardly be able to resist picking up one of the attractive Pocket Brochures.  Through use of the Mini Menu in your restaurant, your customers (old and new) will have easy access to your product line, and your brand will conveniently be on display for all to see.  

2.       Insert Mini Menu into your check presenter.

        Check presenters are the perfect place to insert your Mini Menu!  Statistics show that 25% of restaurant customers take the Mini Menus with them when paying the check.

3.       Include a Mini Menu with every gift certificate.

        If someone receives a gift certificate to your restaurant, with a Mini Menu in hand, this potentially new customers will know your exact location, the food you serve, and the cost, all at their fingertips!

4.       Place Mini Menus in take-out bags!

         Another perfect place to insert your Mini Menu.  Allows for the additional marketing and distribution

        of your brand, and guarantees repeat business!

5.       Distribute to local hotels and motels.

        Hotels and motels pride themselves in being able to provide their customers with access to great restaurants, providing you with the perfect networking opportunity.  Distribute and display your Mini Menu at local hotels and motels, and take advantage of the access you have to their business.

 6.    Hand out Mini Menus at your catering and/or social events.

        Mini Menus are a terrific conversation piece (and an excellent way to promote your restaurant),  so be sure to take plenty of your Mini Menus to catering and social events.  These events provide you with additional opportunities to market and network your business, so take advantage of it!