Trade Show Handout - The Perfect Trade Show Marketing Tool

If you are a professional in your field and are striking out into the industry by attending a trade show, you will of course need to be ready with tons of trade show marketing materials and trade show ideas. The Mini Brochure as a trade show handout makes your business resonate with interested parties. They are the leader in your arsenal of print material that echoes your business name, service and product.

Trade Show Handouts Make Better SWAG Friends

Businesses at trade shows are notorious for deploying SWAG to passersby in an effort to entice and advertise their service. The Mini Brochure adds more to the giveaway concept. It gives more info and more persuasive power over some simple giveaway item.

The Mini Brochure capitalizes on a small brochure design that is printed in such a way to put a lot of information in a small wallet brochure size. You can attach these to your schwag item of choice, or simply have them as a handout after talking to customers who stop by the booth. You don’t have to overload them with lots of literature. The Mini Brochure trade show handout can have all of the selling points in short order, and in full color print.

There is no question about it – if you want to build a successful business, you have to be a “people person.” 

And what better place to meet people than at social events!

Social events often time provide business owners (and employees) with their best opportunities to market the company.   People like to talk about what they do for a living, and they like hearing about what you do.  If the person or people you are talking to at the event can’t use your products or services, they usually know someone who can!

This is where the Mini Brochure takes over!

The Mini Brochure is a pocket sized brochure that contains all of the information that a potential client needs to know about your company!

And because of its convenient size, the Mini Brochure can be taken and used to market or network your business anywhere, anytime!  

If your Mini Brochure is being used as a referral source for a potential client you have yet to meet, you don’t have to worry about being there to explain why he or she needs your product – the Mini Brochure will do it for you!

In the colorfully attractive pages of your Mini Brochure, your future client will learn everything he or she needs to know about you, your company, your products and services, your location, and how to reach you.

The best thing about the Mini Brochure is that it uses less paper and ink, making it not only environmentally friendly - it’s convenient size also saves you and your client time, space, and money! 

 With the Mini Brochure, you no longer need to be afraid to aggressively market you business and/or solicit referrals.  With a Mini Brochure in hand, you can be bold, brave, and confident that you will make a great first impression with potential clients, and that your business will continue to prosper and grow!

So go out and market your business – and when it comes to using the Mini-Brochure, don’t be afraid to let it do the work for you!

By Julian Wilson

This is where the Mini Menu comes in!

The Mini Menu is a conveniently packaged pocket-sized menu that allows you to advertise and promote your restaurant anywhere, anytime!  Some of the advantages of the Mini Menu include:

• It provides customers with a pocket-sized reference to your restaurant
• It is attractive and easy to read
• It is a complete menu featuring your signature dishes as well as take-out
• It helps to secure and maintain repeat business

You have probably tried a number of other traditional marketing and networking strategies to stimulate more traffic and increase your sales, but with the Mini Menu in hand, your days of solely relying on flyers, coupons, newspaper ads and sign shakers will be eliminated!  Mini Menus go where your customers go, providing them with easy access to your restaurant anytime, anywhere!

Keep in mind when creating the outline for your Mini Menu that it should contain nothing but premium information.  Your customers need to know why your restaurant is the best place to dine.  When people are hungry, they don’t always want to read about how long you have been in business – they want to eat!  So instead of taking up space with history, fill your Mini Menu with flavorful, appetizing meals that will melt in your customers’ mouths, and be sure to list all of the tasty ingredients that go into your creations.  Fill the remaining space on your Mini Menu with the address, phone number, and a map to your location (you can usually download a map from Mapquest or Google online). 

Be sure to properly display your Mini Menu in your restaurant on open counters, bars, and at the cash register.  When your customer doesn’t finish his or her meal, place a Mini Menu in their to-go bag, and always be sure to place Mini Menus in the bags of your take-out customers.  Mini Menus are so convenient, you can even place them in the bathroom stalls!

With the right marketing and networking strategy in place to fit the needs of your establishment, the Mini Menu will go a long way toward promoting your restaurant, and increasing your business.

By Julian Wilson

By Julian Wilson    

The process of marketing your business is probably the most important aspect of your journey to building and maintaining a successful business – and no marketing strategy can be complete without a solid plan for networking. 

That’s where the Mini Brochure comes in! 

The Mini Brochure (also known as the Pocket Brochure) is the “complete business card,” filled with information on who you are, what you do, where you’re located, and what services and/or products you offer.  More importantly, the Mini Brochure demonstrates to your potential clients how serious you are about marketing and networking your business.    

 

Mini Brochures are compact, concise, and convenient, eliminating the need to carry stacks and stacks of flyers, conventional brochures, and business cards, and they reduce the cost (by reducing the amount of paper) that is customarily associated with promoting your business.  Mini Brochures go where you go, providing you with the opportunity to market and network your business anytime – anywhere!  

 

With a Mini Brochure in hand, you can separate yourself from the competition, and let people know that you are open for business!  Listed below are some tips you should consider when using the Mini Brochure – tips that will increase your chances of developing solid business opportunities. 

 

1.       Keep Mini Brochures with you at all times

Don’t leave home without them!  Every person you meet represents a potential future client and a

marketing opportunity, so make it a habit to carry them. 

 

2.       Insert Mini Brochures in your mail-outs                                                                                                     

        Want to guarantee repeat business?  Place Mini Brochures in your mailers, or drop them in your customer’s bags as they leave your store or restaurant. This will provide you with an additional opportunity to advertise products or services that your customers may not be aware of.

 

3.       Use proper protocol when networking

Do not forget to ask potential business partners or clients for their business information when handing out Mini Brochures.  When you receive the information, take a moment to review it.  This gives your potential client a good feeling about the contact, and it gives you an additional opportunity to talk more about what the Mini Brochure is doing for your business. Showing interest in another person’s business increases the potential for future follow-up contact.  

 

 

4.       Give Mini Brochures to family and friends

Family and friends need services too, so don’t hesitate to provide them with copies of your Mini Brochures.  Family and friends can be great sources for referrals, so be liberal when handing them out.

 

5.       Ask for referrals

Don’t be afraid to ask for referrals.  If a person becomes interested in your products or services after receiving one of your Mini Brochures, you can almost bet that they know at least one other person that can use your products.  

 

6.       Use Mini Brochures at social events

Social events provide you with the perfect opportunity to market your business, and many people attend social events to meet others who have products and/or services to offer, so don’t be shy and make sure to keep your Mini Brochures handy.

7.       Properly display and promote your Mini Brochures                                                                        

        Place Mini Brochures at check-out counters, lounge areas, waiting rooms, or any area inside your business where the public has access.  Mini Brochures are attractive and easy to grab, so be sure to keep an ample supply on hand at your business.

 

  

I love the mini brochure and recommend it to my clients all of the time. One of my clients uses it in place of her business card and it has proven to provide her more sales because the size is so convenient and it describes her business so much better than a business card. I love how easy it is to design and print. The functionality of the Mini Brochure simply rocks - no more boring tri-fold brochures that look like everyone else’s!

The Mini Brochure has served my business very well because it provides concrete, concise information in a small, easy-to-interact with hands-on manner. Unlike traditional flyers or tri-fold brochures, the mini brochure has the unique factor and it’s easy to hang onto. Plus the print quality is awesome. You can’t beat the price and quality for marketing collateral. In fact, I’m in process of creating a mini brochure for my leaders nationwide to promote our service. I don’t have to worry about anything, The Mini Brochure will drop ship the quantity I request to each location.

I love when people pick up the brochure and they are immediately intrigued. I have beat the 7-second first impression and made an immediate positive first impression.

I confidently refer this to all of my clients and contacts because I love this product so much. And the staff at Mini Brochure are great to work with, which is a huge benefit also. A great product without customer service can only go so far and they have it all so I’m sure I will be a life-long customer.

Angela Johnson
Biz Divas CEO & Co-Founder

 www.utBizDivas.com

Illuminated Woman CEO & President

www.IlluminatedWoman.com

The Green Machine Threatens Traditional Business Marketing Collateral–

TheMiniBrochure.com Finds a New Way to Get the Word Out.

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“We love being good stewards of the earth and the mini brochure helps us do just that.

I love the way our brochure looks and it gets attention in its unique, compact way.

Jay and The Mini Brochure.com team are incredibly helpful. Thank you!”

Jill S. Felts

Compelling Creations, Inc.

 www.compelling-creations.com 

The mini brochure served its purpose at the trade show we used them at. 

We like it real well.  It is small, easy to put in a pocket when walking the trade show floor and you come across an interesting idea you want to remember.  We wanted to make it convenient for our prospects and clients to take information and prevent it being thrown out before they leave for home.  When you call to do you post show follow-up call and use the mini brochure as your reference point this helps your potential client remember you and the product and services you offer.  People have responded to it very well it. 

 Kind regards,

Ondiya Pruitt - So, I’m in loooove with the Mini Brochure!! Check it out here!! I shouldn’t give away all of my marketing secrets, but this one rocks, so I just had to share!!

Ondiya Pruitt Atlanta, GA

Wendy Bird - You guys are so rock-awesome!! Thanks for the kudos! Hope to be ordering some more brochures soon! Mini Brochures are KING!!!

  www.myprincesspearls.com

Wendy Bird Salt Lake City, UT

The Mini Brochure is great! We love the product and it has become a staple in our coaching program. “The staff was very helpful right from the start.

Thanks so much,

Tammy

www.marriagemattersutah.com