It’s not a secret that consumers today are drastically cutting back on their spending as a result of the harsh economic times currently facing our nation.  Another recession is upon us. 

As a result, people are taking fewer trips, watching fewer movies, eating out less and buying less at the store.

Recessions make for tough times, but your business does not have to suffer the consequences of the federal fiscal downturn.

Keep your business robust and your clientele content by offering money-saving deals through use of the Mini Brochure!

Because of the Mini Brochure’s attractive features and conveniently compact size, offering reduced prices on your mainstream items or offering special deals (such as 2 items for the price of 1) have never been easier! 

Regular and new customers will not only marvel at the handiness of your Mini Brochure – they’ll also be excited about you, your business, and the tremendous savings you are offering them through your newly published deals!

Of course, the greatest benefit to having the Mini Brochure are the multitude network marketing opportunities the brochure will provided you and your business.   Conferences and trade shows are the perfect venues for distributing your Mini Brochure, but it doesn’t stop there! 

Whether you are attending a business meeting, social gathering or party, or hanging out at the beach – the Mini Brochure is big enough to provide current and prospective clients with all the information they need about you and your business, while being small enough to carry with you for distribution anywhere…anytime!

So take the steps necessary to “recession-proof” your business!  Order your Mini Brochure today!

By Julian Wilson

       2011 may go down as one of the bleakest financial years in American history.  The drastic increase in government spending that stimulated the unhealthy growth of our national debt has created an environment where businesses have to be “ultra-creative” in developing new strategies to survive. 

Tough times make for tough decisions, but your company does not have to suffer through the ill effects of our nation’s new fiscal reality. 

Don’t be afraid to invest – especially when it comes to your business! 

Fortunately for you and your company, there is an investment strategy you can employ that is not only guaranteed to secure repeat revenue…it also has the potential of generating new business and increasing your profits.

Invest in the Mini Brochure! The Mini Brochure is a colorful, attractive and convenient “pocket-sized” brochure that is designed to fit in the palm of your hand!  It is easy to distribute and easy to read – reducing your dependence on bulky three-fold brochures or paper flyers that can not only be difficult to carry, but that can have a tendency to create more trash than they do business.

As compared to three-fold brochures and flyers, Mini Brochures use less paper and ink, thus consuming less of our natural resources while saving you money on materials and printing expenses.

And of course there is no better way to advertise and/or market your business than through the use of Mini Brochures!  The pages are large enough to inform potential customers all about your business, while being small and convenient enough to carry and distribute anywhere…anytime!

And for your existing clients who may be struggling to make ends meet during these tough economic times, you can offer coupons and special discounts through the Mini Brochure that help your loyal customers manage their spending, while allowing you to do additional marketing and networking to attract new business!   

So don’t let this or any economic slump stop your growth!  Invest in your business…invest in the Mini Brochure!

By Julian Wilson

Everything we do today in our business and personal lives impacts the health of our planet, and as a business owner, it is important that your company observe the necessary trends, rules, regulations and laws that determine how you manage consumption, waste, and their associated costs.

This is where the Mini Brochure comes in!

The Mini Brochure is a colorful, attractive and convenient “pocket-sized” brochure that is designed to fit in the palm of your hand!  It is easy to distribute and easy to read – no more bulky three-fold brochures or paper flyers that are difficult to carry and have a tendency to create more trash than they do business.

Also, as compared to three-fold brochures and flyers, Mini Brochures use less paper and ink, thus consuming less of our natural and reducing the impact that their production has on the environment.

And of course there is no better way to advertise and/or market your business than through the use of Mini Brochures!  The pages are large enough to inform potential customers all about your business, while being small and convenient enough to carry and distribute anywhere…anytime!

So are you a new or existing business owner who is looking for a way to reduce spending, consumption and waste in your company?  Are you looking for a strategy to make your company more attractive to new and existing customers?  Are you searching for ways to make your company more “eco-friendly?” 

Then look no further because the Mini Brochure is your answer!

By Julian Wilson

     The year 2011 has arrived – and with the New Year comes new friends, new opportunities, and most importantly…new business!

Attracting and retaining new business can often times be difficult, especially for new companies that during the early stages of their growth have to devote countless hours of their efforts and resources to marketing and networking.  But through use of the Mini Brochure, the task of building your business through “new business” becomes much easier.

Mini Brochures are colorful, attractive, convenient, and can be carried and distributed anywhere…anytime!  The functional “pocket-sized” designed of the Mini Brochure makes it easy for your customers (old and new) to review your products and place their orders!

Mini Brochures are great for “breaking the ice” and providing you with the opportunity to talk about your business while at conferences, social gatherings, concerts and sporting events, parties and weddings!  So you can’t go wrong by keeping a stack on hand ready to pass out anywhere and everywhere you travel.

Make 2011 the year that you maximize your company’s growth by incorporating the vast number of benefits that the Mini Brochure has to offer!  Your “new business” is only a hand shake away, but if you want to keep that business, make sure that hand is filled with a Mini Brochure!       

     If you are considering starting a new business, or are pondering making an expansion to your existing business, you need a good business plan – and no business can be complete without the incorporation of the Mini Brochure!

The Mini Brochure is a colorful, attractive and convenient pocket-sized brochure (about the size of a business card) that contains everything you’ll want your customers to know about your business and the products you sell!

The Mini Brochure will not only showcase your business – it will also provide your clientele with valuable information on your location, your product line, your specials and coupons, and your contact information (phone number, website, email) – all in the palm of their hands!     

When starting a new business, or making changes to your existing business, your future success starts by getting the word out – and there is no easier way to get the word out than through the use of the Mini Brochure!

The Mini Brochure represents marketing and promotions at its best – it is easy to carry, easy to place and easy to distribute!  No more flyers, busy picture/place cards or over-sized brochures that are difficult to carry, difficult to distribute, and that are usually left behind and/or discarded by its recipients.

Once your Mini Brochure is done and your business plan is complete, be sure to keep plenty of Mini Brochures on hand for distribution at public events, seminars and trade shows, social gatherings (parties, weddings, etc.), and for display (and distribution) at your place of business.

The purpose for creating a business plan is so that you can build, grow and secure the future of your company, and if you want to make sure that you grow your business, don’t forget to make the Mini Brochure a part of your business plan!  

By Julian Wilson

Trade Show Handout - The Perfect Trade Show Marketing Tool

If you are a professional in your field and are striking out into the industry by attending a trade show, you will of course need to be ready with tons of trade show marketing materials and trade show ideas. The Mini Brochure as a trade show handout makes your business resonate with interested parties. They are the leader in your arsenal of print material that echoes your business name, service and product.

Trade Show Handouts Make Better SWAG Friends

Businesses at trade shows are notorious for deploying SWAG to passersby in an effort to entice and advertise their service. The Mini Brochure adds more to the giveaway concept. It gives more info and more persuasive power over some simple giveaway item.

The Mini Brochure capitalizes on a small brochure design that is printed in such a way to put a lot of information in a small wallet brochure size. You can attach these to your schwag item of choice, or simply have them as a handout after talking to customers who stop by the booth. You don’t have to overload them with lots of literature. The Mini Brochure trade show handout can have all of the selling points in short order, and in full color print.

There is no question about it – if you want to build a successful business, you have to be a “people person.” 

And what better place to meet people than at social events!

Social events often time provide business owners (and employees) with their best opportunities to market the company.   People like to talk about what they do for a living, and they like hearing about what you do.  If the person or people you are talking to at the event can’t use your products or services, they usually know someone who can!

This is where the Mini Brochure takes over!

The Mini Brochure is a pocket sized brochure that contains all of the information that a potential client needs to know about your company!

And because of its convenient size, the Mini Brochure can be taken and used to market or network your business anywhere, anytime!  

If your Mini Brochure is being used as a referral source for a potential client you have yet to meet, you don’t have to worry about being there to explain why he or she needs your product – the Mini Brochure will do it for you!

In the colorfully attractive pages of your Mini Brochure, your future client will learn everything he or she needs to know about you, your company, your products and services, your location, and how to reach you.

The best thing about the Mini Brochure is that it uses less paper and ink, making it not only environmentally friendly - it’s convenient size also saves you and your client time, space, and money! 

 With the Mini Brochure, you no longer need to be afraid to aggressively market you business and/or solicit referrals.  With a Mini Brochure in hand, you can be bold, brave, and confident that you will make a great first impression with potential clients, and that your business will continue to prosper and grow!

So go out and market your business – and when it comes to using the Mini-Brochure, don’t be afraid to let it do the work for you!

By Julian Wilson

     A properly planned and perfectly designed Mini Brochure will work wonders for your company when it comes to marketing and networking your products and services – so it is essential that you know what you need to make your Mini Brochure complete.

Here are five issues to consider when planning and designing your Mini Brochure:

1.      Know how your Mini Brochure will work
The objective of your Mini Brochure is to sell your products and services. The way you choose to write your brochure will determine how it works.  Your brochure should be versatile, providing you with the ability to use it for more than one purpose.                                                                                                                                             When talking to potential customers, you need the type of Mini Brochure that you can leave with them.   Your brochure also needs to be functional so that you have the ability to use it to respond to inquiries, engage in direct sales, place in direct mail, and use for sales support.

2.      Does your Mini Brochure stand on its own?                                                                                      Most companies use their Mini Brochure in conjunction with other types of advertising such as print ads or television commercials.  You must keep in mind when writing your Mini Brochure that the content will be determined by the type of advertising campaign you have chosen for your company.  

3.      Understand your target audience                                                                                                    Know the needs of your audience and design your Mini Brochure accordingly.  It is imperative that you know what your potential customers want to purchase, and you need to be able to illustrate to them that you and your company can fulfill their needs.       

4.      Outline key selling points                                                                                                                          Your Mini Brochure is a book; it tells the story of what your company has to offer.  If your Mini Brochure is designed correctly, your customers will read it from front to back.  Every page should highlight a point that tells your customers why they need and should buy your product(s).   

5.      Make sure your Mini Brochure is accurate and complete                                                                    Be sure you have gathered all of the information on your company that you want your (potential) customers to know.  Show them that you have a thorough knowledge of the products and services you provide, and be sure to direct your customers to your location by providing phone numbers, websites, e-mail addresses, and maps.      

And don’t forget, when it comes to your company, it’s about making sales – not a history lesson, so don’t load the pages of your Mini Brochure with information of “passed times.”                                                 

The purpose of the Mini Brochure is to separate you and your company from the rest of the competition.  Having Mini Brochures on hand will make the difference in whether you get the sales or if you lose out to your competition.

By Julian Wilson

Effective and profitable marketing involves the use of a combination of viable strategies to attract, secure, and retain customers.  Internet marketing has proven in recent years to be one of the most effective tools for showcasing businesses, but unfortunately there are thousands of prospective customers who practice extreme caution when shopping online, and without hesitation, each will decline to make purchases from unknown vendors.  For this reason alone, every online business must have some sort of printed sales literature, such as a Mini Brochure, to distribute to potential customers and future prospects.  Some additional reasons why online businesses need the Mini Brochure:

Integrity/Credibility – Most people expect businesses or companies to have some sort of printed sales literature.  Not everyone walks around with the Internet in their pocket, so if you refer a potential customer to your website (via a business card), that person may or may not follow up at a later time to examine your business.  People need to know that you are serious about your business, and nothing says that more than a Mini Brochure.

Convenience – Mini Brochures add an elegantly professional dimension to your business; a dimension that you can place right in the palm of a potential customer’s hand – allowing them the flexibility to review your business at their leisure.  Your Mini Brochure will outline your list of products and services, and explain why they should by from you.  The Mini Brochure also supplements other forms of advertising such as business cards or flyers, and provides your customers with a complete picture of your company in a handy, attractive pocket-sized brochure. 

Here are some tips on writing a clear, concise, and informative brochure that will enhance your marketing efforts and increase your business.

Know your audience
     It is important to know what your customers and future prospects want, so your Mini Brochure must be written from their point of view and follow an order that answers their common questions.  The easiest way to do this is to thoroughly analyze your business and write down all of the questions that a potential customer might ask.  After writing down all of the questions, you need to make sure that each question has an answer that supports your business, promotes your products, and informs your customers.    

Create an attractive cover
     If the cover is not eye-catching, chances are that your potential customer will look any further into your brochure or your business.  Do not use your cover for technical information.  Instead, use the cover to excite and motivate your customers.  Your company and product should be clearly displayed on the cover of your Mini Brochure, and don’t be afraid to add a splash of information that will direct your customers to open the brochure; information such as “look inside for discounts/coupons” or “free gift inside.”

Clearly describe your products
     There could be more than one benefit to your products, and there is always the chance that the purchaser of your product will not be the user, so it is important to fully describe your products.  To best describe your products, create a list of facts and features about each product, and add the phrase (“which means that,” or “making it”) after each fact or feature.  A good example of this would be, “The vehicle is constructed with the latest seat belt and airbag technology making it a safer vehicle for your family,” or “The new roof is coated with the best fiber-sealant which means that your home will be completely protected from the damage caused by leaks.”

Provide helpful hints
     Place hints in your Mini Brochure whenever possible to help encourage your customers to not only keep your brochure, but to pass it on to their family and friends.   Hints also enhance your credibility as a professional, and they heighten the confidence of your customers in you, your expertise, your business, and your products.

Get up-close and personal
     Most customers like attention – personal attention.  Your Mini Brochure should speak directly to their wants and needs, making them feel as though they are your only (and best) customer.  Writing a brochure that directly speaks to your customers is sure to increase your business.   Also, write your Mini Brochure to make your customer feel at home by adding a line or two about how your product will be the answer to what they need in their life.

Keep it simple
     The object of the Mini Brochure is to sell your product.  Organize your products so that they are easy for your customers to find.  Don’t spend a lot of time (or take up too much space) on your brochure by talking about you and the history of your company.  If a potential customer is looking at your brochure, he or she is most likely looking for a reason to buy your product, so don’t sell your product with history – sell your product by talking about your product! 

Include response/contact information
     Direct your customers to call you, e-mail you, write you, or stop by to see you.  Give your customers the option on how they stay in contact with your business.  Include toll-free numbers in your Mini Brochure when possible.  Place this information (your business name phone number, your e-mail address, and your physical address) in plain view of your customers so that the information is easy to find.

     Incorporating these tips into the development of your Mini Brochure will guarantee that your brochure will attract more customers, enhance your ability to market and network your products, and significantly increase your business. 

By Julian Wilson

The Mini Brochure (also known as the “Pocket Brochure”), a multi-fold brochure about the size of a business card, has proven time and time again that it is one of the most effective marketing tools you can have at your disposal when it comes to networking and promoting your business. 

But that’s not the good news!

The good news about The Mini Brochure is that it can be used for more than just promoting your business!  The Mini Brochure can be used to promote anything – concerts, special events, weddings, parties, announcements, you name it – the Mini Brochure can promote it!   

Individuals, groups and organizations have used The Mini Brochure to advertise everything from graduations to sport schedules, providing all in attendance with a handy pocket-sized reference guide to stay informed, and an attractive keepsake to take home at the conclusion of the event.   

So if you really want to make a hit at your next party or special event, promote the occasion with a colorful, attractive and informative Mini Brochure! 

Trust me – you’ll be glad you did!