The mini brochure for the Deer Valley Music Festival was such a success that we’re doing it again for the regular season. I am currently working on the design and will have something ready hopefully by the end of next week.

 Thanks,

Crystal Young-Otterstrom

Audience Development Manager

Utah Symphony | Utah Opera

ww.USUO.org

Planning to exhibit at a trade show soon? If so, you’re not alone. Many businesses find that trade shows can be one of their best sources of new business as well as a good way to attract media attention.

But exhibiting at trade shows doesn’t come cheap. The cost of booth space, drayage, product literature, airfare, shipping and hotel costs, and meals can take a significant toll on a small business’ bottom line if they don’t get the hoped for sales from the show.

No single thing you do can guarantee you will have a profitable show. however, there are a number of things you can do to better your chances for success. Here are several to consider: the mini brochure.

Have Sufficient Literature Ready To Hand Out
Have professionally prepared brochures or other handouts made in quantity to distribute at the show, and have them prepared well in advance of the show. If you wait until the last minute to prepare your literature you’ll wind up paying unnecessary rush charges. If you try to prepare it yourself on a laser printer and photocopier, what you turn out may not do your product justice.

Choose The Perfect Trade Show Handout

It’s trade show season again, and with events such as the fall Comdex well on their way, you want to make sure that you’re getting the most out of your presence. After all, the most important reason that you’re exhibiting at a trade show isn’t necessarily sales…it’s gathering leads. This is information for future business, not business right there on the spot.

And, of course, you need to be certain that those people who are most likely to become future customers of yours will also be able to contact you. This is where the ever-popular trade show handout comes into play. Everybody who has ever been to a trade show has received a promotional handouts at one time or another.

Whether it’s a pen or pencil with the company name and contact information, a letter opener, or, in recent years, a stress ball, these gifts can be effective – but more commonly aren’t. When you compare the number of handouts that you distribute with the number of people who actually contact you as a result of their receipt, you will not be pleasantly surprised.

So how do you choose the perfect trade show handout that will make certain that you will get the results that you want? Ever try using your busniess Card? Certainly, if you are only handing out a typical, traditional business card, this doesn’t mean much.

However, if you choose to get the most out of your business Card, then you’re using a mini brochure This means that your trade show handout isn’t just your contact information. It’s also your full catalog, website information, ordering information, picture presentation, or whatever you want it to be.

Furthermore, because your mini brochure are so interesting – especially to people interested in gadgets and technology – recipients are much more likely to actually check out what your mini brohcure is holding than they are to actually look into your website if it is printed on the mini brochure.

Can your regular business card do that? Didn’t think so!

At a time when almost any type of information is available on a computer, a small but novel way of providing answers to questions about several departments and programs on campus is available in a mini brochure format. 

     Compact enough to fit in a pocket or a purse but large enough to contain the most up-to-date information for students, staff and faculty, the mini brochures have not only cropped up all over campus but at many local community businesses where they serve as an important advertising and information tool for the college.

The Mini brochures have been created for departments and programs such as scholarships, Jump Start, personalized information on the college website via MY GCC as well as a user’s guide to the library, fall and winter schedule information for 2002-2003 and information about the culinary arts and the PACE programs.

The process for creating the mini brochures starts when the Public
Information Office meets with departments and program directors and comes up with individualized content that best expresses each program’s features.

Bob Taylor, the director of the PACE program, said that the mini brochures have been a very successful tool in getting out information about the program. “From the vibrant colors of the cover and inside panels that catch the eye to the outstanding job that Susan Cisco in the Public Information Office does in formatting our information, the mini brochures have been just great for us,” Taylor said. “On campus and out in the community, people recite the information back to me almost verbatim. That tells me that the brochures are serving their purpose, and I couldn’t be more pleased with them.”

Does your business exhibit trade shows?  If yes you want to make sure that you’re getting the most out of your presence.  After all, the most important reason that you’re exhibiting at a trade show isn’t necessarily sales…it’s gathering leads. This is information for future business, not business right there on the spot.

And, of course, you need to be certain that those people who are most likely to become future clients of yours will also be able to contact you. This is where the ever-popular trade show handout comes into play. Everybody who has ever been to a trade show has received a promotional handout at one time or another.

So how do you choose the perfect trade show handout that will make certain that you will get the results that you want? Ever try using your business card? Certainly, if you are only handing out a typical, traditional business card, this doesn’t mean much.

However, if you choose to get the most out of your business card, then you’re using the mini brochure this means that your trades show handout isn’t just your contact information. It’s also your full catalog, website information, ordering information, picture presentation, or whatever you want it to be.

Furthermore, because your mini brochures are so interesting – especially to people interested in your business – recipients are much more likely to actually check out what your mini brochure is holding than they are to actually look into your website if it is printed on the mini brochure.

Can your regular business card do that? Didn’t think so!

Put your menu right in consumer’s pockets. List your favorite dishes on a wallet brochure is convenient for your customers and offers a quick way for orders to be placed.   Advertise, marketing, convenient, viral.

Are you looking to cut cost but not quality and yet be very effective with your printed marketing handouts?
How does a pocket size, four-fold mini brochure sound?  The mini brochure has 8 panels of information, it is custom designed to your specific type of business, when it is folded it is 4”x2.5” and folded out 4”x10”, full color and 100lb glossy text paper.
These mini brochures have worked great for exhibitors that like to handout marketing materials at trade shows. These are really good for any type of business.